Daejeon Hana Citizen had a special meeting time with fans.
On the 19th, the Daejeon club held ‘Daejeon Lovers Day’ with Daejeon Lovers, the official supporters of Daejeon. Fans were invited to the exclusive screening of the movie ‘Dream’ starring Park Seo-joon and IU, which will be released on the 26th at CGV Daejeon branch to celebrate Lovers’ Day.
The movie Dream is a work that depicts the World Cup challenge of a soccer player who is in the greatest crisis of his career and a homeless national team player who has caught the ball for the first time in his life. In 2020, Daejeon signed an agreement with Oktober Cinema Co., Ltd., a production company, to cooperate with the use of the Daejeon World Cup main stadium and auxiliary stadium, and to support club promotion in the process of film production, such as the club emblem, uniform, and Daejeon World Cup Stadium. Through this relationship, a screening event was held for Daejeon fans.
In particular, in this process, Daejeon Lovers made active efforts by directly communicating with the distributor to provide a special experience to fans. The club also supported this and cooperated to support and promote events such as theater rentals and prizes.
From the 15th to the 17th, as a result of receiving applications through the official SNS page of Daejeon Lovers, more than 300 people applied in 3 days, and fans’ enthusiasm for Daejeon Hana Citizen poured out.
In addition, in order to repay the support of the fans, coach Lee Min-seong, Jo Yu-min, Bae Jun-ho, Lim Deok-geun, Byun Jun-su, Shin Sang-eun, Lee Hyun-sik, Jeon Byeong-gwan, and Kim Hyun-woo appeared as surprise guests at the event, adding more meaning to the event. After the screening of the film, coach Lee Min-seong and the players had time to communicate with the fans who participated in the event and present prizes.
Daejeon coach Lee Min-seong said, “The best driving force to support the team is the support of the fans. It was a very meaningful time as I was able to reciprocate the support of the fans and have a place to communicate with them through this event, even if it is small.” 스포츠토토
Daejeon Lovers Chairman Kwon Hyuk-min said, “Starting with this first Daejeon Lovers Day, we plan to carry out more activities to support Daejeon Hana Citizen with many fans as well as various events where the club, players, and fans can become one.” was told
Daejeon, which achieved promotion to the first division for the first time in eight years last year and proudly challenged the K-League 1 this season, is causing a sensation at the beginning of the season. With 4 wins, 2 draws and 1 loss in 7 matches, they are in 3rd place in the K-League 1. In addition, through fan-friendly marketing, an average of 14,851 spectators per game in 4 matches held at home, ranking third in average spectators following FC Seoul and Ulsan Hyundai.
An official from Daejeon said, “We plan to carry out various fan-friendly marketing and regional activities to continue the fever of soccer in Daejeon, the ‘soccer city’.”